Beaverton Business: BUILD! MAINTAIN! GROW! THRIVE! What Lessons Can We Learn from Uber?

By Spencer “The Catalyst“ Rubin28 uber-logo

They are shaking things up in the transportation world, and maybe that’s a good thing!

So you need a ride. You’re travelling on business, you’re out on vacation, or maybe it’s a night around town with friends and you don’t want to drive. In the past, if you needed a lift, your choice was a taxi or a town car.

Now you have more choices!

For many, it’s not a choice. Uber, or other ride sharing options like Lyft are the way to go.

Maybe, Taxi and other transportation services rested on their laurels, and being the only games in town too long.

Why Uber? Know that I am not anti-taxi…BUT, Uber (and other ride share options) are newer, faster, more convenient and cheaper. People are talking them up like you can’t believe. A client of mine took a vacation recently and used Uber both in Portland and his vacation site and loved it. Just 18 months ago, the ride sharing industry had an anemic 8% usage rate with business travelers. Now, it is 2nd only to car rental companies, which is 44%. WOW!

We all like to save $$…but here are some other cool Uber features:

UBER is faster. It is easy. You simply set it up, order your ride and click pay. No need to pull your wallet out and use cash or card. Uber shows you an onscreen map of what Uber drivers are nearby, and they send you an alert who your driver will be, his/her name and rating and how long until they arrive.

Sound familiar? Customers want speed, service and like to save $$. Throw in easy to use features and it gets better.

My points today are: BE FRESH, BE EXCITING, BE FAST, BE CONVENIENT, BE AWESOME! Provide a great service, charge a fair price, don’t overcharge, be clean, and don’t rest on laurels & old ways that may not be what your customers want any longer.

BE GREAT! JUST BEING GOOD, KILLS GREATNESS!03 Spencer Rubin portrait

MAKE IT EASY FOR PEOPLE TO DO, AND KEEP DOING BUSINESS WITH YOU!

LOOK UP…AND SURPRISE SOMEONE!