Business reputation? Do you know yours?
Better yet…what is your business reputation in the age of clutter, increased competition, impatient customers, and online options?
IF YOU’RE NOT 5 STAR ON THE FOLLOWING…YOU HAVE TROUBLES ON THE HORIZON:
Are your people friendly?
Do they engage your customers, or are they more interested in what’s on their phones?
Responsive…are you and your team responsive? Do you return customer calls, emails, online queries…lightening fast?
Do you read your customers minds? In other words, knowing what they like or need…do you go the extra mile to help-please-serve them?
How clean is your bathroom? Yep! Your porcelain throne says a lot about you! Clean? Orderly? Smell good? If not, you send a sloppy message to your customers.
Do you greet your customers? Do you say thank you and goodbye as they leave? (Believe it or not, some don’t!)
Sound Basic? That’s because it’s Customer Service 101!
HOWEVER…why are more businesses than ever so bad at customer service?
Apart from wanting to be a 5-Star Service Pro…you have to want to serve! You have to want to dazzle! You have to want to go the extra mile!
WAIT…you’re not done. Apart from just talking about service with your crew, you have train, train, train, retrain and remind on a regular basis. Even with your veterans. Especially with your veterans. Once you think you’ve made it to the customer service promised land…DON’T! Don’t ever think you’ve made it. Always look for service pitfalls and areas to improve!
KEEP DAZZLING & SURPRISING YOUR CUSTOMERS!
Be Great! Just Being Good, Kills Greatness!
Make It Easy for People To Do, and Keep Doing Business with You!
Look Up…and Surprise Someone!
Spencer Rubin is a sales/marketing expert who has spent 27 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.