Catalyst – The Newsletter: Are you a Destination Coach or Manager?

Are you a destination business? 21 Destination Manager

In the picture above, the gent on the left is a Destination Trainer!  A Destination Coach!

Saturday, October 14 was Alex Rojas’ last day at the gym I belong to.  For the last 2+ years, I have spent almost every Saturday and Monday with Alex.

His Boot Camps were fun, energetic, challenging and positive places for me.

Alex Rojas is headed off to a new challenge in his life.  I call him a Destination Coach.  He is the type of trainer people want to get out of bed for.  Alex is the type of coach people join a club for.  He is the guy you stay at a gym for.

Alex has designed many hard and challenging boot camps.  They were classes you could come and better yourself physically and mentally.  Sometimes you would show up at 6am just for a workshop…but then walk away, not only feeling great physically & mentally, but wanting to impact others’ lives.  As you walked in or left the gym, you typically received a smile and high 5 from Alex.

During his classes, when you felt like you reached your limit, or when you didn’t “bring it” that morning…Alex would be there with some words of encouragement to power through the boot camp. It was a mix of GET TO WORK… as well as NICE JOB…YOU GOT THIS! It was the perfect combination of presenting challenges, applying pressure, encouragement and helping his charges push themselves over the wall they thought was insurmountable.

One side benefit to being a member of Alex’s boot camp clan…was just that… a clan. Alex attracted quality, hardworking people, who wanted to better themselves. This has been a positive, enriching group of people to spend time with. That group has come to be… because of Alex Rojas.

So, some questions I have for you are:

  • Are you a Destination Manager?
  • Are you someone others want to come work for?
  • Are you someone others want to stay for?
  • Is your business a destination business customers choose over others?

If so, keep it up!

If not, you may want to bring Coach Alex in to set the tone!

Spencer Rubin is a sales/marketing expert who has spent 25 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.