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Catalyst – The Newsletter: Giving it Away for Free

| September 1, 2017 | 0 Comments

A lot of business owners and managers don’t like giving stuff away for free.03-spencer-rubin-portrait

There are all kinds of theories about this. Some believe it is productive, and gets people to come back…or simply be more connected with the business.  Some believe it doesn’t result in anything productive, and simply trains people to expect free stuff.

I have story of how you can give free stuff away, and not end up in this conundrum! Recently, I received something for free, from an employee of a local business I had frequented…and truthfully, it warmed my heart!

A couple of weeks ago, I stopped into a Qdoba Mexican Restaurant to grab a burrito for lunch.  As I finished and walked out, the employee behind the counter who had helped me gave me something for free. In fact, she gave me 3 things for free:

  1. She gave me a smile!
  2. She thanked me, and told me to have a great day (she gave me words)!
  3. She gave me a friendly wave!

I found myself smiling and feeling good as I headed out the door. FYI…this is a fantastic way to have your customers leave your business… with a smile!

Honestly, I half expected the smile and the words…but when was the last time an employee waved to me? And it was a friendly wave…like she knew me personally.

Seems basic right? But how many times do you go through your day and only get one or two of these powerful free gifts?  How many times do you get zero? How many times have you paid for something, and the employee simply looked down, did nothing, or even engaged their phone rather than you? MANY TIMES I bet!

There are many free gifts you and your employees can give to the most important people to your business…your customers:

  • A Smile!
  • ..or words!
  • A hand shake!
  • Holding the door open for them!
  • Helping them out to their car!
  • Seeing them pull in on a rainy day, and rushing out with an umbrella so they don’t get wet!
  • Your interest!
  • Your time!
  • A WAVE!

All are powerful! All connect you with your customer and tell them you care!

Think about that wave though.  Connect it with the smile…connect it with the Hello’s, Thank You’s and Good Byes…and it makes them more powerful.

Wave More! Challenge your employees to wave more! This is free stuff you can give away every single day…and all it will do…Is Help! It might also brighten someone’s day!

Spencer Rubin is a sales/marketing expert who has spent 25 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.

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Category: Beaverton Voice, Thrive! Beaverton Business

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