Ask The Beaverton Car Guy: I’m a car broker, it’s what I do
By Larry “The Car Guy“ Ferguson
Hello loyal Beaverton Readers
Thank you all who have written in and called regarding the last couple of articles. I appreciate your feedback and comments. Over the last couple of weeks, I have received calls and emails about how to best purchase a new or used car.
The callers often share similar stories of where they are past the point of searching Craigslist other online sites for the hidden deal of the century and they are thinking of heading to the dealership.
Keep in mind that just because you know about cars and have bought several over the years, you are up against the dealers who sell the same amount in a day. They do this for a living to maximize the selling price and that’s even more of a reason to use a broker. We too are professionals but work on the side of the buyers to maximize savings. I’m a car broker. It’s what I do.
What exactly is a car broker?
A car broker is an experienced car-buying consultant who negotiate for car-shoppers who either don’t have the time or simply don’t want to deal with the hassle. In short, it’s people like me that save you money.
Don’t get taken for a ride
Buying a car is not an activity that many of us do with confidence. In fact, most of us are apprehensive as we recall the numerous horror stories of unwary shoppers being “taken for a ride” or purchasing that dreaded lemon! This is why, in recent years, the interest in hiring a professional to find your perfect car is gaining acceptance. There is a fee, of course but in many cases the selling dealership will cover this cost.
But like any deal, it’s important to do a little research on the broker before you jump headlong into their arms, drawn by promises of lower prices and advocacy for your needs.
The broker on your side
The concept behind hiring an auto broker is relatively simple: you’re not a professional car buyer so why go up against a professional car seller alone? With the confusion of financing, fees, add-ons, taxes and the hurried, jargon-filled nature of the dealership, it only makes sense to leave the bargaining to someone who won’t be fazed by the wheeling and dealing.
With just a little bit of research, you can find thousands of testimonials online of satisfied consumers who were glad they chose a good broker. Countless success stories have been told and retold about the money people saved over a “best-price” offer made one day from a dealership, only to have a broker secure a better price just days or even hours later.
A true story
“I consider myself a good negotiator and this was my first time using an auto broker” said Beaverton resident Ann M. who I recently helped buy a Toyota 4Runner, “we had a very positive experience.” At first, she went the traditional route: heading over to a dealership and working with a salesman. But after reaching an impasse with the sales staff, she decided to walk out and hire a broker, me.
Sure enough, I was able to secure a price about $1200 cheaper than she was originally quoted on for the exact same vehicle and from the same dealership. This is possible because experienced brokers usually have relationships with dealerships built up over years. The Dealership will give that broker a much better price because that broker essentially becomes a repeat buyer.
Save money but also save time
When buying a car, the national average spent with a salesman is 3.5 hours. For me, my typical start to finish time at the Dealership is about 45 minutes.
I hope this information is useful to all of our loyal Beaverton readers, and please feel free to contact us with any questions or comments.
Larry’s specialty is locating cars, even hard to find cars, for everyday folk. He has been in the automotive industry for over 35 years and has several degrees in automotive technology. Email him at email@example.com or call 503-930-1493