Business is no different than dating! Do you make your customers feel special?



Did you ever meet someone at a party, in a bar, in a college class…and they got your heart racing? Maybe even took your breath away?

Exciting, right?

Then came the first date…and that too was exciting.  In fact, it even went well.  More excitement!!


Here are 2 post first date scenarios:

The next day, or soon thereafter, you got the call (or text) that told you how much fun they had…thanked you for a wonderful time…and that they cannot wait to see you again.  How’d it make you feel?

OR…NO call.  NO text.  POOF…they’re gone.  Ghosted!  How’d THAT make you feel?

Business is no different than dating.  Every time a customer walks in, gets on your website or calls you…it’s the identical scenario as meeting someone at a party, in a bar or in a college class.  In this case, they thought you were attractive!  They chose you!  They made the decision to walk across the room, take a chance and say “hello”!  Or they took the chance to grab the phone, call, and tell you they want you!

WOW!  How exhilarating!


So, what do you do?

What are you known for?  Scenario 1?  Or number 2?

Is every ounce of your being focused on showing them a good time?  Do you make them feel special?  Do you stay in contact with them and show them your gratitude and excitement?

OR do you drop the ball and essentially tell them they don’t matter?

Here is the difference between dating and being in business.  Personal dating happens occasionally.

Business dating:  You get to “date” your customers every…single…day!

So, from sales to customer service:  Get your A-Game on!  From the excitement of seeing them…to engaging them energetically…to showing them a good time…to calling them afterwards thanking them, to telling them how much you appreciate them and cannot wait to see them again.

You get to live this every day!  Be ready!  Be good at it!  Love it!  It’s exciting!  Build long lasting, powerful, enriching relationships.  Heck…it’s just your business we’re talking about!


Spencer Rubin is a sales/marketing expert and a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter, contact 971-732-4745. “Don’t give up, don’t EVER give up” ~Coach Jim Valvano