Catalyst Business Newsletter: The Courtesy Wave. Where did it go?

It appears to be headed toward extinction.

Letting someone in front of you in traffic is certainly polite…but it is rare to get the courtesy wave thanking you.

It used to happen all the time.  Now?  It does not happen too often.

What is a courtesy wave?

It’s a flick of the wrist.  It’s looking behind you, in your mirror and waving thanks for letting you in.

More importantly…it is gratitude, and acknowledgement.  It is being appreciative of a courtesy gifted to you.

Related to the courtesy wave, is simply saying thanks when someone opens a door for you.

More often than not, you hold a door open for people, and they walk on by without even a nod.

It really is a shame.  Why?  Because gratitude and appreciation are human characteristics; and being human is important.

So where are the courtesy waves in your business?

Do you and your people “wave” and greet your customers the split second they arrive?  Do you “wave” goodbye as they leave?  Do you text or call (or email)  your customers to thank them…to ask if there is anything else they need…and to tell them how much you appreciate them?

It works!

And people appreciate your kindness, appreciation and thankfulness!  Loyal/Thankful customers are worth their weight in gold!


Be Great!  Just Being Good, Kills Greatness!

Make It Easy for People To Do, and Keep Doing Business with You!

Look Up…and Surprise Someone!

Spencer Rubin is a sales/marketing expert who has spent 27 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.