Do you have a digital marketing plan? Three things your business should do in 2021
WOW! 2020 has been a year. What we’ve learned is that businesses that were able to pivot-during this pandemic- to a more digital presence are more likely to succeed. We know it can be overwhelming to quickly create a strong digital marketing plan. With 2021 right around the corner, we’re outlining three areas we believe every small business should focus on to be successful in the coming year.
- How’s your website?
First and foremost, your website. Do you have one? Is it converting visitors into customers? Very simply put, if you don’t have a website, you don’t exist. It may surprise you; six out of ten consumers expect brands to provide online content about their business. And most head straight to the brand’s website for product information.
It’s one of the few places you get to control the narrative and tell your story the way you want to. When done well it builds an emotional connection with the consumer and motivates them to act – whether that is to make a purchase, schedule an appointment, or leave a review.
The good news is that you don’t have to spend a fortune to have a beautiful, user-friendly, SEO rich website. Gone are the days of coding – which in turn means gone are the days of being tied to a service provider for any update or change you want to make on the site moving forward. There are website design companies that work on a flat rate basis, with no hidden fees, or long-term contracts.
Your website is your calling card to the public – it’s your first impression. Ask yourself this, are you making the right impression for your business? If the answer is no or I don’t know, it may be time to talk to a professional.
- Are you using social media effectively?
The second area you should focus on to market your business in 2021 is Social Media. Contrary to popular belief, social media is more than posting a pretty picture. It’s a strategy. Taking the time to create content consistent with your look and feel – your voice so to speak, is critical. Think of Social Media as an extension of your website. You want the user experience to be just as impactful. And when it is, people share it and talk about it with others thereby growing your audience.
Today there are so many options for social media networks. Facebook, Instagram, Snap Chat, Tik-Tok, Pinterest, Twitter, Google My Business, LinkedIn. Yikes, I’m exhausted just thinking about all of them. Do you need to be on every single platform? No. Once you identify your target audience, you’ll be able to identify the top social platforms to focus on.
The key to success on social media is posting consistently, creating content that is relevant to your business, and actively engaging with your followers. If you aren’t comfortable with social, you should consider outsourcing. Free up your time to focus on other areas of your business and let the professionals that love and understand social media manage it.
- Have you tried email marketing?
Finally, the third area to put some energy towards is Email Marketing. Do you know that email marketing is the best way to build customer LTV (Life Time Value)? It is also the most cost-effective way to increase revenue. By segmenting your subscriber base, you can create special offers, educate on upcoming trends, ask for referrals and so much more. Depending on your business, it can be a monthly newsletter updating clients and customers on products and services. Or if you are a retail establishment it could mean two or more a month promoting your product, coupons, sales, etc.
Do you have a question about small business marketing that you would like to see answered here? Just Email BRG@cedarhousemedia.com
WineHaus Marketing is located right here in downtown Beaverton. We work with small businesses that want to grow their online presence. By focusing on the three areas outlined in this article, we bring your ideas to life. Call us for a free consultation. 971-724-2347