Like It or Not, Something Is Always More Interesting!
- You’re a business owner holding a staff meeting, and one or more of your employees are looking down, interested in something else!
- You’re a sales person, in the middle of a pitch, something buzzes and your prospect pays more attention to some incoming message!
- You’re a sales manager, holding a sales meeting, something chimes and rather than waiting, one of your sales people puts you on pause to see what could be more important than you!
- You own a business, and your customer is paying at the register. A prime opportunity for you or your staff to engage them, thank them, etc… but they are more interested in checking out what’s new on social media!
The list can go on, and on, and on! Holding someone’s attention…eye contact…and having a conversation used to be so much easier.
Now, generally speaking: Whatever you are saying…Whatever you are presenting…Whatever you are selling…
THERE IS SOMETHING, SOMEWHERE MORE INTERESTING THAN YOU!
I know that might hurt…but it’s true. Something, or someone, somewhere else in the world…is more interesting than you!
It’s in their pocket…and it lasts forever…or as long as they have a charged battery.
It’s 24-7…has flashing lights…fun games…cute pictures…and people inside it tell the user how pretty, smart, successful and important they are. That’s pretty exciting!!
It’s HARD to compete with all of this ego stroking, back rubbing, high 5-ing and lovefesting! It really is!
BUT you’ve chosen to be a sales person, a sales manager, a store manager or a business owner: So, difficult or not…your reality is now focused on how you can attract and keep your customers’ attention.
It used to be just brick and mortar vs. brick and mortar. You used to have meetings where it was just participants, pens and paper.
There never used to be these buzzing, chiming, flashing, exciting things in our hands 24-7…distracting us and tantalizing us to the point that we lose focus on what’s happening right in front of us.
BUT…they’re here to stay…so you better make sure that you are the most interesting thing in the room…or your product that you are selling is the most intriguing or important thing on the planet…or your place of business is the most exciting, paramount, attention grabbing place to be.
You have no choice. It’s the playing field of today. You need to eat your Wheaties every morning, and go out and excite the world. Every. Single. Day!
Make It Easy for People to Do, and Keep Doing Business with You!
Look Up…and Surprise Someone!
Spencer Rubin is a sales/marketing expert and a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.