Remember this guy? Don’t be a Wile E. Coyote!

Remember this guy? Don’t be a Wile E. Coyote!



Looney Tunes king of the “quick win” and outlandish stunts.

Instead of thinking up a plan that he can build over time and succeed with, Wile E. Coyote was constantly focused on gaining at the expense of his quarry, that resulted in continual defeat…or at best, exceptionally short-lived “victories”!

Instead of investing in education, training and focusing on developing an expertise…Mr. Coyote spends massive amounts of time and money on crazy devices and wild schemes…as opposed to focusing on ingenuity, creativity, and hard work.

Ignoring the fact that the cartoon was fictional, comedic entertainment:  What if Wile E. Coyote targeted creating something of value instead?

Moral of the story…watch out for short cuts.  Beware of the easier path.  They, more often than not, do not lead to “The Promised Land”.

  • Make it easy for people to do and keep doing business with you!
  • Look up…and surprise someone!


Spencer Rubin is a sales/marketing expert and a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter, contact 971-732-4745.

“Don’t give up, don’t EVER give up” ~Coach Jim Valvano