Stop Hiding! Email/texting vs face to face communication

Stop Hiding! Email/texting vs face to face communication

Email and Texts are cool…and fast…and convenient. But, they are one of the worst things that humans ever created for business.

Now, before you call me a dinosaur, or misguided, or fool, or anything…let me clarify.

I love emails and texts. As I said, they are fast, convenient, and a good way to stay in touch with others.

I know, I said they are the worst for business…in certain important situations.

When you have an important situation or topic to discuss with an employee or customer… an email or text just does not cut it.

Emails/Texts are impersonal ways to communicate as opposed to a face to face conversation. They take five times as long to compose and resolve as face to face chats.

For important problems and projects on the job…nothing beats manager to employee, person to person communication. It is more personal, more effective and more productive.

Texting and emailing have become great walls to hide behind. Compose…send…hide.

To a business, the most important people in your business life are your customers and employees!

Why would you choose the most impersonal way to send important communications?

I want to clarify, that there are many forms of emails and texts that work well in business. Sending important business documents, alerts, announcements, a quick congratulations or “Nice Job”, sending group messages to your employees… quick replies to customers’ orders, questions, concerns… these and others are great scenarios for electronic communications.


When you have something important to resolve…face to face or voice to voice are more impactful!

When you want to say thank you, email & text are ok…but follow up with a face to face conversation, shake their hand, and say Thank You! Or call them on the phone, and say Thank You!

When a customer calls or emails with a problem or complaint…face to face or voice to voice communications solve the problem faster, and tell the customer how important they are!

When you have to fix a problem involving your employee’s performance…electronic communication is ok to have a record of the communication…but you better meet face to face, eye to eye so you can be crustal clear with them, and solve the problem.

We humans are getting pretty bad at interpersonal communication. It’s like any skill. Practice it, and it gets sharper and more polished. Don’t practice it, and it gets rusty…and we get less skilled and comfortable with it. Humans are not as good at face to face communication as we used to be. Eye contact is uncomfortable for many these days…so we avoid it.

Email and texting have a great place in life and business…but they will never replace the power and effectiveness of more the more emotional, powerful, personal, impactful Face To Face conversations and meetings.

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Spencer Rubin is a sales/marketing expert who has spent 27 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.