The power of email marketing: We’ll make you a believer yet
With so many digital marketing channels available to the modern marketer, you might be thinking “is email marketing still a valuable part of my digital marketing strategy?”
YES! Email marketing is still one of the best and most cost-effective ways to reach and engage with your audience.
Even though email seems quaint compared to the sophisticated ways we interact on the internet nowadays, the number of email users around the world is still growing. In 2020, there were 251.8 million US email users and that number is expected to increase by 6 million a year!
So, email isn’t going anywhere, and here are just a few of the reasons why:
Your customers check their email every day
How many times have you checked your email today? At least once, right? Maybe a few times if you’re at work.
It probably varies from generation to generation, but let’s say that the average person is checking their email at least twice a day. That means you can get in front of your audience’s eyes on a regular basis.
Additionally, if your contacts completed a traditional opt-in for your email newsletter, your email list will be excited to hear from you.
Email marketing often leads to higher conversion rates than other online marketing tactics
By creating a well-written email that ends with a clear call-to-action, email marketers can encourage readers to take that next step in their buyer’s journey – moving them ever closer to conversion. Don’t forget to include great visuals in your email and the subject line really matters. You want to keep that enticing and to the point.
If a subscriber has already bought something from you, they’re more likely to be receptive to your emails, and then more likely to convert again.
You’ll increase traffic to your website
One of the most significant marketing challenges is generating website traffic.
There are a variety of digital marketing tactics that help you improve your traffic, like SEO and social media management, but ranking on Google takes a lot of time and resources to develop.
You can target your email marketing campaigns for better results.
List segmentation! Segment or separate your list into different groups with relevant characteristics or interests. Once you’ve done this, you can deliver more targeted content to your readers and will see a higher conversion rate.
Email integrates easily into your other marketing channels
Take content from your emails that have performed well and develop several social media posts from it without having to start from scratch. You can also use email marketing to promote a social media contest. Once again, the possibilities are endless.
(ROI) Return on Investment
It obviously depends on the business, what you’re offering, how big your list is, and if you have good content to share. If you’re an eCommerce website, your customer-base will react positively to transactional emails, meaning a great email blast could yield huge dividends.
For a B2B company, however, your ROI might be more closely tied to broader lead nurturing goals as the customer journey is typically a bit longer. In these cases, you may be better off working on a content marketing campaign or simply building brand awareness.
That being said, according to an eMarketer study, the median email marketing ROI is 122%.
What do you think? Have we made you a believer in the power of Email?
Do you have a question about small business marketing that you would like to see answered here? Just Email BRG@cedarhousemedia.com
WineHaus Marketing is located in downtown Beaverton. We work with small and mid-sized businesses wanting to improve their online presence. We focus on three key areas that drive success: Website Design, Social Media Marketing, and Email Marketing. Call us for a free consultation. 971-724-2347 Or send a message to firstname.lastname@example.org.